Ultra Luxury Hotel Partners Parade

LONDON’S NEW YEAR’S DAY PARADE – one of the World’s great street spectaculars – has renewed its partnership with the Capital’s most iconic luxury hotel, Corinthia Hotel London.

Perfectly positioned in the heart of Westminster, Corinthia Hotel London is recognised as the most significant luxury hotel development in decades.

Corinthia Hotel London will be London’s New Year’s Day Parade headquarters in the run-up to the event and host the VIP guests travelling to participate and watch the 31st annual parade.

Executive Director of London’s New Year’s Day Parade, Bob Bone said: “I am delighted to be working alongside such a wonderful luxury hotel portfolio.

“The parade has proved to be a worthy partner over the last few years and proud to provide global media coverage for our great city – and Corinthia Hotel London.

“Corinthia Hotel London is clearly at the very top of the tree.”

The hotel, which won The Sunday Times Travel Award for having The Best Spa in Europe, is situated just a few hundred yards from the parade’s iconic route.

More than 8,000 performers from numerous nations are preparing for this terrific turn-of-year tradition.

Dozens of London boroughs, marching bands and community groups are getting ready for their close up to reflect the parade’s movie theme of ‘Lights, Camera, Action’.

Other parade partners include BBC London, the British Film Institute (BFI), The City of Westminster and The London Mayor’s Association.


Organisers are expecting more than 500,000 to attend the World-renowned jamboree, which befits the historic 2.2 mile route from Piccadilly to Parliament Sq (via Piccadilly Circus, Regent St St. James, Pall Mall, Trafalgar Sq and Whitehall).

The parade, which begins at 12Noon on January 1st will be broadcast live across the continents and will draw a huge global TV audience.

Tens of thousands of pounds will be generated for mayoral charities across the Capital – thanks to The Borough Competition (in which the boroughs compete to have the best parade entry) – and an on-street collection from those packing the West End.







About Corinthia Hotel London

Housed within a Victorian building, 294 rooms including 36 suites and 7 penthouses offer sweeping views across London’s most popular landmarks. Corinthia Hotel London provides unrivalled world-class luxury with superb ground floor offerings including restaurant The Northall, serving the best in British produce throughout the day; speciality seafood at Massimo Restaurant & Oyster Bar and the musically inspired Bassoon Bar. Corinthia London is also home to the flagship ESPA Life at Corinthia, a next-generation spa housed across four floors. The hotel boasts the largest room sizes in London, original restored Victorian columns and tall windows that let in swathes of natural light. Cutting edge technology in rooms and meeting rooms allow for recording, mixing and broadcasting from dedicated media rooms. Corinthia London is a 21st century grand hotel located in the heart of London, created by experts with a passion for craftsmanship and an understanding of world-class service. Corinthia London is the ninth of Corinthia Hotels’ collection of five-star hotels founded by the Pisani family of Malta.


About London’s New Year’s Day Parade


  • LNYDP is a free family event
  • LNYDP has taken place every year since 1987
  • Around 500,000 spectators attend the event each year
  • The LNYDP route runs from Piccadilly near Green Park Tube Station to Piccadilly Circus, Lower Regent St, Pall Mall, Trafalgar Sq, Whitehall to Parliament Square
  • LNYDP begins at 12 Noon – and finishes at 15.30
  • LNYPD is screened live on TV in the UK and across the USA
  • LNYDP is self-funding
  • More than 8,000 performers from numerous nations participate